It has been reported for weeks that the couple's relationship has been on the rocks amid 'crisis talks' between the pair.
However now it seems it was perhaps all for publicity asSam Thompson has shared a clip of him arguing with his girlfriend Zara McDermott as part of a spoof advert.
Working with toothpaste brand Sensodyne, Sam, 31, shared the advert to his Instagram on Thursday as he claimed he is 'just a big softy' and there is 'nothing wrong with being sensitive'.
In the comedic sketch the pair bicker together as Sam brushes an unhappy looking Zara's teeth before she snaps: 'You know it is also 100% recyclable, just like boyfriends.'
The advert comes after the former Love Island starreportedly rushed to her parents house in Essex last month after a 'blazing row' with Sam saw her pack her bags and leave the London home they share.
Sam Thompson has shared a clip of him arguing with his girlfriend Zara McDermott as part of a spoof advert after reports of crisis talks
In the comedic sketch the pair bicker together as Sam brushes and unhappy looking Zara's teeth before she snaps: 'You know it is also 100% recyclable, just like boyfriends'
The pair were also pictured together at the Soccer Aid afterparty, where they appeared to engage in a heated exchange.
However, Zara, 27, took to Instagram the following day to address the pictures and said she was telling the reality star 'positive affirmations', after it looked like they were having an argument.
As the new advert begins, Sam says: 'Teeth are a bit like girlfriends, some are just more sensitive. Take my girlfriend for example,' as he puts his arm around Zara.
Looking unimpressed, she asks: 'What is this are we doing an Ad?' before putting on a fake smile.
As she pulls a miserable face, Sam brushes her teeth throughout the clip, as he adds: 'And just like sensitive teeth, sensitive girlfriends need all of our extra love and care.'
Zara then hits back: 'You literally cry when you can't sleep. Like genuine tears.'
As the advert draws to a close, Zara grabs Sam's wrist as he attempts to put the toothbrush in her mouth once again.
Uttering her final insult, she snaps: 'You know it is also 100% recyclable, just like boyfriends. How is that for an Ad,' before storming off.
Looking unimpressed, Zara asks: 'What is this are we doing an Ad?' before putting on a fake smile
As she pulls a miserable face, Sam brushes her teeth throughout the clip, as he adds: 'And just like sensitive teeth, sensitive girlfriends need all of our extra love and care'
As the advert draws to a close, Zara grabs Sam's wrist as he attempts to put the toothbrush in her mouth once again. Uttering her final insult, she snaps: 'You know it is also 100% recyclable, just like boyfriends. How is that for an Ad,' before storming off
On Thursday Zara made herfirst public appearance since reports of the couple's crisis talks as she chose her dad Alan as herWimbledonplus one.
There was no sign of I'm A Celeb star Samwho has been kept busy with work this week.
Meanwhile on Wednesday Sam brokehis silence after he was consoled by his pal Pete Wicks at the TRIC Awards last week amid reports of his 'crisis talks' with Zara.
In pictures exclusively obtained by MailOnline, the I'm A Celebrity winner was spotted during an emotional exchange with his close friend in the smoking area at London's Grosvenor House Hotel.
Sam appeared to break down in tears before Pete sweetly embraced him, however the Made In Chelsea star has now explained why he was so emotional.
Speaking on his podcast Staying Relevant, he revealed he had received some upsetting news that day but confirmed he wasn't crying.
'I wasn't crying, I wasn't actually crying. I just want to let everyone know that now.
'Look, there's no way of getting around it.I had actually received some bad news, so I actually was really sad, I'm not going to lie about it, but I was.'
Zara reportedly rushed to her parents house in Essex last month after a 'blazing row' with Sam saw her pack her bags and leave the London home they share
On Thursday Zara made her first public appearance since reports of the couple's crisis talks as she chose her dad Alan as her Wimbledon plus one
Sam explained that Pete took him around the back of the hotel to console him and provide a shoulder to cry on.
He explained: 'I let it go, I let it all out. I am head butting Pete's shoulder. I am caressed into his armpit and he is being such a good mate saying "I am always there for you blah blah blah" and I am feeling very sorry for myself.'
During the awards both the pair's podcast and I'm A Celebrity were nominated, but neither managed to bag the accolade.
Lightening the mood, Petejoked: 'Personally I just think it was Sam's way of letting out the fact that we hadn't won an award. I think that's where the tears stemmed from.'
Sam didn't address his relationship as he thanked his followers and listeners for reaching out and sharing their support after the TRIC snaps.
He finished: 'I really appreciate it. Thank you very much. Everything is good now but it was a tough old time.
Sam and Zara were spotted filming together in Chelsea on last week after rumours of trouble in their relationship first surfaced.
The pair appeared to brush off the reports to focus on work, as in video obtained exclusively by MailOnline showed them filming a project together.
Asource close to the pair has said they are now trying to 'patch things up'.
The insider toldThe Sun: 'Since Christmas, Zara and Sam have been really busy with work and have had little quality time to see each other, and as a result, their relationship has suffered.
On Wednesday Sam broke his silence after he was consoled by his pal Pete Wicks at the TRIC Awards last week amid reports of his 'crisis talks' with Zara
'They’ve both wanted to make the most of their careers and say yes to all the exciting opportunities offered to them.
'Last weekend it came to a head and they had a big row. It was very upsetting and they needed some time to let the dust settle.'
According to the publication, Zara went to stay with her parents in Essex before she headed to a modelling job in Majorca.
The reality star proceeded topost a cryptic message about staying positive as she quoted: 'When life gives you lemons' alongside a picture of her posing in a minidress.
She is now back in Britain and the pair are believed to be trying to salvage their relationship.
The insider also added Zara returned home to try and 'iron out their differences'. MailOnline has contacted representatives for Sam and Zara for comment.
